WEBVTT Kind: captions; Language: en 00:00:07.000 --> 00:00:12.001 Hello, I'm Bob Reed, Tidewater's Marketing Manager. In my travels through 00:00:12.001 --> 00:00:16.001 Tidewater's marketing territory, I've had an opportunity to meet many of you 00:00:16.001 --> 00:00:20.001 flying A-dealers. I wish it were possible for me to visit with each of you 00:00:20.001 --> 00:00:25.000 personally to talk with you about our company, our opportunities, and our plans 00:00:25.000 --> 00:00:29.001 for the future. But since I can't, I'd like to take a few minutes to visit with 00:00:29.001 --> 00:00:34.001 you now. All of us at Tidewater have taken pride in the fact that we have been 00:00:34.001 --> 00:00:39.000 first in a lot of important respects over the years. Back in our company's 00:00:39.000 --> 00:00:43.001 earliest days, we built the world's first long-distance pipeline, the first in 00:00:43.001 --> 00:00:47.001 history to go over the mountains. And in 1928, when Admiral Byrd went on his 00:00:47.001 --> 00:00:52.000 first expedition to the South Pole, Tidewater products were used exclusively in 00:00:52.000 --> 00:00:56.001 all his ships, airplanes, and tractors. In the West, Tidewater was the first 00:00:56.001 --> 00:01:02.000 company to introduce epil gasoline, a climate-adjusted gasoline, and fairly 00:01:02.000 --> 00:01:07.001 recently the first to market gasoline of over 100 octane. Just six years ago, 00:01:08.000 --> 00:01:12.001 Tidewater's Delaware refinery, the largest ever built from the ground up, was the 00:01:12.001 --> 00:01:17.000 first in the world capable of making all of its gasoline output over 100 octane. 00:01:18.000 --> 00:01:23.000 These are just a few of the many firsts achieved by our company. And now, I'm 00:01:23.000 --> 00:01:27.000 pleased to tell you that we have still another flying a first in the form of a 00:01:27.000 --> 00:01:33.000 most exciting advertising program. This campaign is at first in two respects, in 00:01:33.000 --> 00:01:38.001 its theme and because it involves you. Yes, gentlemen, this campaign will not 00:01:38.001 --> 00:01:43.001 only provide you with the opportunity to gain new steady customers, it will give 00:01:43.001 --> 00:01:48.000 you a chance to share in the fun and excitement that goes with it. Truly, this 00:01:48.000 --> 00:01:51.000 campaign was prepared with you in mind. 00:01:51.001 --> 00:01:55.001 And I know that after you see it and hear about it, you'll share my enthusiasm. 00:01:56.000 --> 00:02:00.001 But I don't want to say anymore, you can see for yourself. Let's imagine we're in 00:02:00.001 --> 00:02:04.001 the home of a young couple, the people down the street who might very 00:02:04.001 --> 00:02:06.001 well become your customers. 00:02:43.000 --> 00:02:47.000 What street are we on? It's the show of many days. Ah, here in 00:02:47.000 --> 00:02:49.000 Paris, it's a beautiful day. 00:02:49.000 --> 00:02:55.001 If you want to see Paris absolutely free, drive into flying 00:02:55.001 --> 00:03:02.001 A. Say boom, say boom. Right now, dealers at flying A are passing 00:03:02.001 --> 00:03:07.001 out entry blanks for free trips to Paris. You can win a week's trip to Paris or 00:03:07.001 --> 00:03:12.001 two, all expenses paid. It's not a contest, no nothing to buy. 00:03:12.001 --> 00:03:17.000 And if you've ever really wanted to see Paris, this is your chance to 00:03:17.000 --> 00:03:19.000 see it inside out. 00:03:19.001 --> 00:03:24.000 There's more money. Look at the people. That's not a lot of time. What a high 00:03:24.000 --> 00:03:30.001 people. The move. The sand. The riddle of pay. You can see gay, Paris, absolutely 00:03:30.001 --> 00:03:37.001 free with flying A. Drive into your flying A dealer now. You may fly away 00:03:37.001 --> 00:03:40.001 with flying A. Free to Paris. 00:03:43.001 --> 00:03:47.001 That sounds great, doesn't it? I'd sure like to go. Who wouldn't? 00:03:58.001 --> 00:04:04.001 Honey, 00:04:05.001 --> 00:04:09.000 here it is again. Take a look at this. 00:04:12.001 --> 00:04:16.001 Wouldn't that be something now? A holiday in Paris. 00:04:19.000 --> 00:04:23.001 Paris, I can just see it now. Me too. 00:04:26.000 --> 00:04:32.001 Beautiful. Such wonderful line. Now you can say that again. 00:04:33.001 --> 00:04:35.001 So tall and slender. 00:04:37.000 --> 00:04:43.000 Yeah? The real symbol of Paris. Sure is. Talk 00:04:43.000 --> 00:04:44.001 a million and a half to make. 00:04:46.001 --> 00:04:52.001 Huh, what? Who are we talking about? The Eiffel Tower. Oh, 00:04:52.001 --> 00:04:55.000 sure. The Eiffel Tower. 00:05:05.001 --> 00:05:35.001 [...] 00:05:35.001 --> 00:06:05.001 [...] 00:06:06.001 --> 00:06:11.001 An intimate cocktail party in a famous artist studio high above Paris. 00:06:13.000 --> 00:06:17.000 Then a late night supper deep in the heart of Montmartre. 00:06:19.000 --> 00:06:22.001 Then a private showing of passions by Christian Dior. 00:06:24.000 --> 00:06:29.001 It all happens when you go to Paris as the guest of Highwater Oil Company and its 00:06:29.001 --> 00:06:35.001 flying A service station. Every week flying A is giving away free trips to Paris. 00:06:35.001 --> 00:06:40.001 All expenses paid for you and your guests. It's not a contest, nothing to buy. 00:06:41.000 --> 00:06:43.001 And you'll see Paris inside and out, not like a 00:06:43.001 --> 00:06:45.001 tourist, but like a native Parisienne. 00:06:47.000 --> 00:06:53.000 The number one table at Moulin Rouge. A boat trip up and down the Seine. 00:06:53.001 --> 00:06:58.000 Magnifique. What a wonderful week you'll have in Paris. Visit 00:06:58.000 --> 00:07:00.000 your flying A dealer now. 00:07:00.000 --> 00:07:05.001 You may fly away with flying A. Free to Paris. 00:07:09.001 --> 00:07:15.001 Last call to board the flying A special flight to Paris. Last call for the 00:07:15.001 --> 00:07:17.000 flying A special flight to Paris. 00:08:23.000 --> 00:08:53.000 [...] 00:08:53.000 --> 00:08:56.001 Hello, we're up with 100 plus. Yes, please. Right. Oh, say, wait a minute. Yes, 00:08:56.001 --> 00:09:00.000 sir. You know, I, uh, I'm not a regular flying A customer. 00:09:00.001 --> 00:09:04.000 Well, I guess there's still a few around who aren't yet. Well, we got kind 00:09:04.000 --> 00:09:05.001 of curious about all this advertising. 00:09:06.000 --> 00:09:09.001 All the radio and newspapers about a Paris holiday sweep 00:09:09.001 --> 00:09:11.000 state. Can you tell us about it? 00:09:11.001 --> 00:09:15.000 Well, I sure can. It's quite a deal, too. Hey, I'll take care of this car, will 00:09:15.000 --> 00:09:17.001 you? Hello, we're up with 100 plus. Okay. 00:09:17.001 --> 00:09:24.000 And check out of the hood. Sure will. Now, all you have to do is fill out this 00:09:24.000 --> 00:09:26.001 blank with your name and address so we can read it. 00:09:27.000 --> 00:09:31.001 That's all. We take care of it from there. That's all. No problem. Nothing to 00:09:31.001 --> 00:09:34.001 write. 25 words or less. Not a thing. 00:09:34.001 --> 00:09:38.000 How much gas do you have to buy to enter this thing? Not a drop. You don't 00:09:38.000 --> 00:09:40.000 have to buy anything to enter the sweep states. 00:09:40.000 --> 00:09:44.001 Although we hope you will. Remember, you can enter as often as you like every 00:09:44.001 --> 00:09:48.001 time you come in here. There'll be 25 drawings, one each week starting now. 00:09:49.000 --> 00:09:52.001 You mean there's more than one winner? You bet. A whole plane full of them. A 00:09:52.001 --> 00:09:57.000 whole plane? That's right. A winning couple every week from now until October. 00:09:57.000 --> 00:10:01.001 That's pretty good odds. Yes, sir. But you fill out that entry blank and maybe 00:10:01.001 --> 00:10:03.001 I'll be seeing you on the plane. Oh, are you going? 00:10:04.000 --> 00:10:08.001 Well, if you go, I go. As every dealer who has a winning customer gets a trip to 00:10:08.001 --> 00:10:11.001 Paris for two for himself. Well, it sounds like a great idea. 00:10:12.000 --> 00:10:15.001 How will we know if we do win? We'll notify you by mail. The more times you 00:10:15.001 --> 00:10:19.001 enter, the better your chances are. And if you're among the many lucky winners, 00:10:20.000 --> 00:10:24.000 we'll all be boarding an Air France jet plane in November and fly away to spend 00:10:24.000 --> 00:10:27.001 five days in Paris with flying A, picking up the tag. 00:11:24.001 --> 00:11:29.001 There it is. Paris. City of fun, excitement, adventure. 00:11:30.001 --> 00:11:34.001 Napoleon's great arch of triumph with the eternal flame on the tomb of the 00:11:34.001 --> 00:11:39.000 unknown soldier burning under it stands where 12 great avenues converge, 00:11:39.000 --> 00:11:40.001 including the famed Champs-Élysées. 00:11:42.000 --> 00:11:47.001 Here on this fabulous boulevard, you can find it all. The fun, the excitement, 00:11:47.001 --> 00:11:52.000 the adventure with the people of Paris in the intimate clubs, the fashionable 00:11:52.000 --> 00:11:56.001 shops, the famous hotels, the magnificent theaters that stand shoulder to 00:11:56.001 --> 00:11:59.000 shoulder with the ever present sidewalk cafes. 00:12:01.000 --> 00:12:06.001 Anywhere you go in Paris, you'll find a sidewalk cafe, a great place to sit and 00:12:06.001 --> 00:12:12.000 watch the parade go by over a cool drink or a tasty snack, 00:12:14.000 --> 00:12:16.000 especially if you like foreign dishes. 00:12:27.000 --> 00:12:31.001 Don't worry about getting along with the natives in their own language. Even the 00:12:31.001 --> 00:12:35.001 French you can pick up from reading a couple of French postcards is enough to 00:12:35.001 --> 00:12:37.001 make yourself perfectly understood. 00:12:48.001 --> 00:12:53.000 Pla is still a concord with the obelisk. You'll be taking that in. Just don't go 00:12:53.000 --> 00:12:55.001 losing your head. A lot of people have for various 00:12:55.001 --> 00:12:58.001 reasons. This could be one of them. 00:12:59.000 --> 00:13:02.000 Another was the guillotine which stood here during the French Revolution, 00:13:03.000 --> 00:13:06.001 Madeline Church, beautiful twillery gardens. 00:13:08.000 --> 00:13:13.001 Today, a pleasant and colorful playground for young and old, it was designed for 00:13:13.001 --> 00:13:17.001 King Louis XIV, one of France's most illustrious kings. 00:13:18.001 --> 00:13:23.000 Centuries ago, he'd walk the shady paths with his queen, Marie-Taurès, or with 00:13:23.000 --> 00:13:27.001 one of his gorgeous mistresses, just like you'll be doing. I mean, like you'll be 00:13:27.001 --> 00:13:31.000 taking it. But that is, I didn't mean... don't forget it. 00:13:31.001 --> 00:13:35.001 Adjoining the gardens is one of the most celebrated art museums in the world 00:13:35.001 --> 00:13:39.000 which you'll be visiting. The Louvre. 00:13:39.001 --> 00:13:45.000 The center of the luxury trade, jewelry, perfumes, fashions, is Vlaas Bonhomme. 00:13:46.000 --> 00:13:50.000 On top of the column, looking down on it all, stands one of the all-time big 00:13:50.000 --> 00:13:52.000 spenders, Napoleon Bonaparte. 00:13:54.000 --> 00:13:59.001 The opera, the Café de la Pei, where you'll be dining. They say that if you sit 00:13:59.001 --> 00:14:02.001 there long enough, you'll see everyone you know go by. 00:14:04.000 --> 00:14:11.000 Paris is divided into two parts. The left bank, Montparnasse, and the right 00:14:11.000 --> 00:14:15.001 bank, Montmartre, by the River Seine, which sweeps through the city in a great 00:14:15.001 --> 00:14:17.001 arc nearly eight miles long. 00:14:18.000 --> 00:14:22.001 Apparently, the Parisian is like the proverbial chicken, always wanting to get to 00:14:22.001 --> 00:14:27.001 the other side. There are 33 bridges spanning the river within the city limits. 00:14:28.001 --> 00:14:33.000 The oldest one was built 50 years before the Mayflower landed at Plymouth Rock. 00:14:33.001 --> 00:14:38.000 That one's called Pawneux, which of course means the new bridge. 00:14:42.000 --> 00:14:46.001 And when in Paris, you might like doing what the Parisians do on the shaded banks 00:14:46.001 --> 00:14:51.000 of the Seine. At least you'll enjoy a ride along the river. 00:14:54.001 --> 00:15:01.000 On one of the bridges, you'll be greeted by a familiar sight. 00:15:05.000 --> 00:15:09.001 On the Ile de la Cité, a little island in the middle of the river stands the 00:15:09.001 --> 00:15:13.001 city's most famous and impressive church, Notre Dame Cathedral. 00:15:14.001 --> 00:15:19.000 She stands on a site once occupied by an ancient Roman temple, and she'll be 00:15:19.000 --> 00:15:23.000 celebrating her birthday this year, 800 years to the day. 00:15:33.000 --> 00:15:38.000 Food plays an important role in the life of Paris, and you don't have to worry 00:15:38.000 --> 00:15:42.001 about gaining weight in the wrong places. Every restaurant you pick is a right 00:15:42.001 --> 00:15:49.000 place to eat. Cooking in Paris is a real art. This restaurant happens to be, 00:15:50.000 --> 00:15:55.000 you guessed it, high up in the Eiffel Tower, the real symbol of Paris. 00:15:55.001 --> 00:16:01.000 Well, one of the symbols anyway. Don't be surprised at anything that might happen 00:16:01.000 --> 00:16:03.000 when you visit this great landmark on the Seine. 00:16:03.001 --> 00:16:08.000 In the past, parachutes have been tested from it, elephants have climbed it, 00:16:08.000 --> 00:16:12.001 daredevil bicycle riders have ridden down the stairs, marathon runners have raced 00:16:12.001 --> 00:16:16.001 to the top, airplanes have flown under it, and a batman 00:16:16.001 --> 00:16:18.000 tried his wings from its heights. 00:16:18.000 --> 00:16:25.000 By the way, whatever you have in mind, don't try that last one. It didn't work. 00:16:26.000 --> 00:16:31.000 The tower was built for the international exposition in 1889, and the view from 00:16:31.000 --> 00:16:37.001 the top, 984 feet up, is breathtaking. Some 40 miles in all directions. 00:16:40.001 --> 00:16:45.000 On the heights of Montmartre, the highest point in Paris, stands Sacre 00:16:45.000 --> 00:16:47.000 -Cour, the Sacred Heart. 00:16:50.000 --> 00:16:54.001 Here, to this most picturesque section of Paris, artists 00:16:54.001 --> 00:16:56.001 flock from all over the world. 00:17:38.000 --> 00:17:42.001 Crisscrossed by quaint, narrow streets that also serve as the local supermarket. 00:17:43.000 --> 00:17:46.001 It's a very favorite place, and you're apt to meet just about anyone here. 00:17:49.001 --> 00:17:54.001 Even models from such fashion houses as Dior and Saint Laurent. Okay, 00:17:54.001 --> 00:17:56.000 girls, two steps back, please. 00:17:57.000 --> 00:18:02.000 Only a short distance outside Paris are such splendorous palaces as the 00:18:02.000 --> 00:18:07.000 Fontainebleau and Versailles, which you'll be visiting. Versailles remains the 00:18:07.000 --> 00:18:09.001 crowning glory of the classic age of France. 00:18:22.000 --> 00:18:28.001 There are miles and miles and miles of walks and paths in the fabulous gardens. 00:18:29.001 --> 00:18:31.001 But a little healthy walking never hurt anybody. 00:18:45.001 --> 00:18:50.001 The forest at the outskirts of the city is the Parisians' playground. 00:18:52.001 --> 00:18:55.001 Here you'll find the famed racetracks. 00:18:58.001 --> 00:19:05.001 Post time. The horses. The horses are getting ready. The bets are 00:19:05.001 --> 00:19:10.001 placed. Had a tip straight from the stables. Number four on the nose. Can't miss. 00:19:14.000 --> 00:19:18.001 They're off on one of the toughest and most treacherous 00:19:18.001 --> 00:19:20.000 steeplechase courses in the world. 00:19:33.000 --> 00:19:36.001 Oops. Well, there go two 00:19:36.001 --> 00:19:40.001 bucks. Can't win them all. 00:19:47.001 --> 00:19:54.001 At night, Paris really comes to life. To live up to its nickname, City of 00:19:54.001 --> 00:20:00.000 Lights, when all the countless nightclubs, bistros, and basement wats wake up. 00:20:02.000 --> 00:20:07.000 There are so many of them, you'll have a hard time making up your mind where to 00:20:07.000 --> 00:20:11.000 go. But don't worry. 00:20:12.000 --> 00:20:14.000 Everything will come off okay. 00:21:36.001 --> 00:21:43.000 One of the most unusual places in Paris is the J'azre Haute. Unique 00:21:43.000 --> 00:21:48.000 and yet typical for a Paris night spot, it is located in an ancient dungeon 00:21:48.000 --> 00:21:51.000 torture chamber. No longer used for that purpose. 00:21:51.001 --> 00:21:55.000 Although some people might say they just changed their brand of torture. 00:22:19.001 --> 00:22:24.000 Paris never seems to sleep. The nightclubs are everywhere. 00:22:25.000 --> 00:22:27.001 You'll be visiting one of the most elegant, the Lido. 00:22:31.001 --> 00:22:45.001 The show is fabulous. Dazzling. But let it speak for itself. 00:23:34.000 --> 00:23:39.000 The oil's low, sir. The oil's low, sir. Shall I put in a quarter v doll, 1030? 00:23:39.000 --> 00:23:40.001 Okay. Put it in. Yes, sir. 00:23:43.001 --> 00:23:46.001 Well, we're all set. I'm just going to fill out this entry blank. 00:23:47.001 --> 00:23:51.001 So often is your right. 25 drawings, huh? I'll be back. 00:23:51.001 --> 00:23:54.001 Well, I hope you win. Don't forget, if you win, I 00:23:54.001 --> 00:23:57.000 win. I'd sure like to have a winning customer. 00:23:57.001 --> 00:24:00.001 Well, you've got yourself a customer. I sure hope it is a winning one. 00:24:11.001 --> 00:24:15.001 The streets of Paris, the charm of a sidewalk cafe. 00:24:17.000 --> 00:24:22.000 Then I'll lift up the Eiffel Tower to see the panoramic beauty of Paris. 00:24:23.000 --> 00:24:27.000 Bend to the Louvre for art treasures, including the 00:24:27.000 --> 00:24:29.000 mysterious smile of the Mona Lisa. 00:24:30.000 --> 00:24:35.000 It all happens when you go to Paris as the guest of Tidewater Oil Company and its 00:24:35.000 --> 00:24:36.001 Flying A service station. 00:24:37.000 --> 00:24:42.001 Every week, Flying A is giving away a free Paris trip for two. All expenses paid. 00:24:43.000 --> 00:24:47.001 It's not a contest, nothing to buy. And you'll see Paris inside out, not like a 00:24:47.001 --> 00:24:49.001 tourist, but like a native Parisian. 00:24:50.001 --> 00:24:57.000 Nights on the town, Montmartre, Piguard, Montparnasse, Cancin, Le Chasse, 00:24:57.001 --> 00:25:04.001 Sput, Mani Figuard, what a wonderful week you'll have in Paris. Visit your Flying 00:25:04.001 --> 00:25:08.000 A dealer now. You may fly away with Flying A. 00:25:09.000 --> 00:25:11.000 Free to Paris. 00:25:13.000 --> 00:25:15.000 Well, Mr. I sure hope you do win. 00:25:15.001 --> 00:25:17.000 Well, we'll do our best. 00:25:17.000 --> 00:25:19.000 Thank you, sir. So, how about a credit 00:25:19.000 --> 00:25:20.001 card, so you don't have to pay cash next time? 00:25:21.000 --> 00:25:21.000 Fine. 00:25:22.000 --> 00:25:23.001 Well, here's an application for him. 00:25:24.000 --> 00:25:24.000 Thanks. 00:25:24.001 --> 00:25:26.000 Good luck. Welcome. 00:25:26.001 --> 00:25:28.001 Well, with enough of these, who knows? 00:25:29.000 --> 00:25:32.000 Well, you see there? That's my autograph. All you have to 00:25:32.000 --> 00:25:34.000 do is win. And I'll go to Paris. 00:25:34.001 --> 00:25:35.000 I'll be seeing you. 00:25:35.001 --> 00:25:37.000 So long now, and thanks a lot. 00:25:40.000 --> 00:25:43.001 See you 00:25:43.001 --> 00:25:48.001 on the plane. 00:26:02.000 --> 00:26:07.000 You see, there's no end to the new customers who find their way to the Flying A 00:26:07.000 --> 00:26:11.000 service stations throughout the country in response to the Tidewater 00:26:11.000 --> 00:26:13.000 Paris holiday sweepstakes. 00:26:24.001 --> 00:26:29.000 And now, here is Jack Leener, Tidewater's advertising manager. 00:26:30.001 --> 00:26:35.001 Well, there it is, fellas. The Flying A Paris sweepstakes. It starts with this 00:26:35.001 --> 00:26:39.001 big color ad, and it ends right here. In the box of 00:26:39.001 --> 00:26:41.000 contest entry blanks in your station. 00:26:42.001 --> 00:26:46.000 You know we're putting a hat full of money behind this promotion, and we're doing 00:26:46.000 --> 00:26:50.001 it for just one reason. To send more customers into your station, to keep them 00:26:50.001 --> 00:26:52.001 coming back again and again. 00:26:53.001 --> 00:26:56.000 They'll see your ads. They'll hear your radio 00:26:56.000 --> 00:26:58.001 commercials. They'll want to enter the contest. 00:26:59.001 --> 00:27:03.000 But will they know that your station is where they enter? Will you have your 00:27:03.000 --> 00:27:05.001 station decorated with the materials being provided for you? 00:27:06.000 --> 00:27:08.001 The materials you saw in our film that practically 00:27:08.001 --> 00:27:10.000 pull customers in off the street. 00:27:11.000 --> 00:27:14.001 And then, will you have the facts for your customers, as 00:27:14.001 --> 00:27:16.000 the dealer did in the film you just saw? 00:27:17.000 --> 00:27:20.001 And will you make your customers feel really welcome at your station, by offering 00:27:20.001 --> 00:27:22.001 them service second to none? 00:27:23.001 --> 00:27:28.000 The more you can answer yes to these questions, the better chance you'll have to 00:27:28.000 --> 00:27:30.001 increase your business, and to be on that big jet 00:27:30.001 --> 00:27:32.001 when it takes off for Paris in November. 00:27:33.001 --> 00:27:36.001 I sincerely hope you make it. Good luck.